🚀 Overview

Timefy is an AI-powered daily planner designed for professionals and entrepreneurs struggling with ADHD, procrastination, and lack of focus. It helps users structure their day, prioritize tasks, and plan efficiently with AI assistance.

Before working with us, Timefy faced three key challenges:
❌ High CPA ($2–4 per install), making it difficult to scale.
❌ Low organic downloads, struggling to break through the noise.
❌ Inefficient paid ads—Apple Search Ads and Facebook Ads were expensive and ineffective.

To solve this, we implemented a UGC-first strategy that drove both organic virality and highly optimized paid campaigns, resulting in 1.2M+ views, $1.20 CPA (down from $2–4), and a 50% decrease in acquisition costs.

📌 The Challenge
Timefy had a great product, but their marketing wasn’t converting effectively. Traditional ads weren’t resonating with their audience, and ASA + Facebook Ads weren’t providing sustainable ROAS.

They needed a new approach:

📌 The Strategy: UGC-Driven Growth

Our approach was simple but effective: leverage highly engaging, authentic UGC videos to drive both organic growth & paid ad performance.


🔹 Step 1: Building a UGC Content Engine
We created multiple types of UGC videos, focusing on:

Product Walkthroughs – showing Timefy in action.
TikTok Trends & Memes – making productivity fun.
Pain-Point Driven Hooks – addressing ADHD, procrastination, and distractions.
“Before & After” Transformations – highlighting how Timefy improves daily productivity.

Each video was designed to grab attention in the first 2 seconds and end with a strong CTA to install the app.


🔹 Step 2: Organic Growth on TikTok
Instead of relying purely on ads, we grew an organic presence on TikTok from scratch, ensuring long-term discoverability.

Results after 6 weeks:
✅ 2,300 TikTok followers 🚀
✅ 1.2M+ total views across all videos
✅ 70K+ likes & 1.19M audience reach
✅ 1 viral video (1M+ views!) driving massive installs


🔹 Step 3: Scaling Paid Ads with UGC Creatives
We integrated our best-performing UGC videos into TikTok Ads, testing different angles & hooks.

💰 Key optimizations:
Broad audience targeting → Letting TikTok’s AI optimize for best users
Hook-first storytelling → Maximizing retention & engagement
Iterative creative testing → Testing 3-5 UGC variants at a time

Results:

✅ CPA dropped from $2–4 to just $1.20 (some creatives as low as $0.80!)
✅ CTR jumped to 2-3% (above industry benchmarks)
✅ CPM as low as $2–3, maximizing reach


📌 The Results: UGC That Sells
1.2M+ total views (organic & paid combined)
50% lower CPA (from $2–4 → $1.20)
TikTok Ads CTR 2–3% (high conversion)
Viral reach: 1 video alone hit 1M+ views organically


💡 Retention & Subscription Uplift:
Since implementing UGC-driven marketing, Timefy has seen:
✅ +22% increase in retention (D7) – users staying engaged longer
✅ +18% boost in trial conversions – better quality traffic & engaged users


📌 Why UGC is a Game-Changer for SaaS & Mobile Apps
Authenticity wins → Customers trust real people over polished ads.
Better ad performance → UGC lowers CPM, improves CTR, and drives cheaper installs.
Organic reach = free traffic → UGC grows social presence while feeding ads.
Scale fast → High-performing UGC can be repurposed across platforms.

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